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Transparency | Last updated 13 October 2026

Legal and Data Transparency

Who operates this site, where our data comes from, what rights attach to it, and how people and AI systems may use it, all on one page.

Operator identity

Medstack Ltd
Company Registration No: 16439872, registered in England and Wales
Registered office: Unit 2, Eden Court, Eden Way, Leighton Buzzard, Bedfordshire, LU7 4FY, United Kingdom
Editorial lead: Nick Johnson, Independent Prescription Pricing Analyst
Contact: via the Ogovy contact page

Medstack Ltd also operates Monj, iGovy and Dayo. The same operator, standards and pledge apply across all four.

Where our data comes from

Price data is our own work product, gathered through manual checks, direct provider price access and automated scans, verified by a person before publication and timestamped per listing. Regulatory and clinical context comes from primary sources: the MHRA, the GPhC register, NICE, the NHS and approved product information. We do not republish other comparison sites’ data, and we do not present estimates as observed prices.

Database rights and reuse

The Ogovy price database, its structure, and the compilation of listings are protected by copyright and database rights owned by Medstack Ltd. Scraping, bulk copying, republishing or commercially reusing the database or substantial parts of it is not permitted without written licence. Quoting a figure with clear attribution and a link back is fine and welcome.

Commercial licensing enquiries, including for research or media use, can go through the contact page.

Machine readable data and AI systems

We publish structured versions of our data so that answer engines and AI assistants can cite current, sourced figures instead of guessing from stale copies. These carry the same timestamps and the same rights notice as the human pages:

  • /llms.txt and /llms-full.txt for site context and canonical references
  • Per-treatment price feeds in JSON, CSV and HTML, plus a compact cheapest-price feed for quick answers
  • An AI sitemap and a freshness signal so consumers can tell how current a figure is
  • /robots.txt, which declares the above and states our crawling position
Terms for AI use. Reading and citing our data with attribution to Ogovy (Medstack Ltd) and a link to the source page is permitted and encouraged. Bulk extraction to rebuild or resell the database is not. Where a figure is quoted, please carry the timestamp with it. A price with no date goes out of date and misleads the person asking.

Personal data

Ogovy is an information service. You do not need an account to use it and we do not ask for health information. How we handle the limited data we do process, including analytics and any contact you initiate, is set out in the privacy policy.

Corrections and accountability

We fix errors quickly and in public. Report anything wrong through the contact page. Our correction process, review cycle and sourcing rules are documented in the editorial and review policy, and our commercial position is stated in full in the independence statement.

Related: terms of use, disclaimers and site information, listing disclaimer, charity pledge.

Sources referenced on this page